DMs That Sell
Build an honest, AI-powered DM machine for Instagram, WhatsApp, Slack, Discord and every platform that allows it.
DMs That Sell is a practical guide to selling in direct messages without spamming anyone or getting your accounts banned. It shows business owners, creators and agencies how to answer every DM with keyword rules and AI, move conversations toward a sale, and run opt-in campaigns, using DMCircuit as the worked example.
Inside the book
- A step-by-step setup in the browser
- Keyword rules that convert, comment-to-DM, and AI answers grounded in your own facts
- Consent-first campaigns on a rotating weekly schedule that Claude plans and re-plans from results
- Every platform's rules: Meta's 24-hour window, WhatsApp templates, X automation limits and more
- Sales tracking that credits each Stripe sale to the conversation that produced it
- AI agents that find creator partners and draft outreach you approve before anything is sent
- A playbook, a runbook, a technical white paper, a business plan and a messaging compliance checklist
- An honest chapter on the defects six review rounds found in AI-built automation, and how they were fixed
How it's organized
- Part I, Build it. Overview, tools and platforms, the step-by-step setup, architecture, platform by platform, campaigns and lessons from six review rounds.
- Part II, Run it. The user guide, administrator guide, playbook and runbook.
- Part III, Prove it. The technical white paper, trust and data handling, and the messaging compliance checklist.
- Part IV, Grow it. The business plan, competitive landscape, user stories, use cases and glossary.
Who it's for
Small business owners, marketers, creators and agencies who sell through Instagram, WhatsApp and community platforms, and developers and CTOs who want a reference design for safe messaging automation.
Questions
Do I need to know how to code?
No. Every setup step happens in the browser, click by click.
Is this a book about cold DMs?
No. It teaches replies, comment-to-DM and campaigns to people who said yes. It explains why cold DM automation gets accounts banned, and what to do instead.
Is the software in the book included?
The book follows DMCircuit v1.0.0 as its worked example. Everything you configure comes from your own Business profile, so the result speaks for your business.